It's exactly what carpet was meant to be. Wonderfully soft and exceptionally durable. Those are the two things that until now just didn't go together. EverTouch is Shaw's revolutionary branded fiber that offers luxury with the resilence that life demands. And the advantages aren't just functional. They're financial. EverTouch styles are priced far less than comparable products.

So what's the secret? EverTouch is crafted with fine-denier filaments. The smaller denier, which is a weight-per-unit-length measurement, produces the supple touch, while advanced yarn engineering accounts for the superior durability.

In contrast to their softness, EverTouch carpets are tough enough for any room in the home. As with all Shaw carpets, each style is rigorously tested and given an appearance-retention performance rating. Test results confirm that EverTouch styles perform as well or better than comparable products made from traditional nylon fiber systems.

And EverTouch is as beautiful as it is soft. From luxurious and comfortable cut piles to sophisticated loop styles, Shaw's EverTouch collection offers unmatched options. From traditional to contemporary, there is an EverTouch carpet to complement every taste.

All EverTouch carpets come with SoftBac Platinum to enhance the overall feel of the carpet, as well as R2X, Shaw's patented combined stain and soil resistance treatment that provides unequaled protection.

EverTouch. Ever soft. Ever durable. Ever inviting.